No te desnudes para probarte la ropa

Microsoft, Accenture y Avanade planean una revolución en el sector de la venta de ropa.
Concretamente despliega su tecnología en el probador, donde nos encontraremos con una pantalla que nos hará las veces de asistente personal. De tamaño natural y táctil, nos presenta de forma automática las prendas con las que hemos entrado en la estancia gracias a etiquetas confeccionadas con tecnología RFID, que al aproximarse al probador identifican a cada una de las prendas. La primera información importante ya la tiene el asistente virtual, que son los elementos a probar, a partir de aquí, en pantalla se pueden mostrar las alternativas del modelo, con tamaños y colores posibles.

Sin salir del probador podemos solicitar la talla que necesitemos de una prenda concreta, y esta vez un asistente de la tienda recibirá la notificación y será el encargado de acercárnosla. También nos ofrecerá sugerencias para combinar con lo que llevamos. A mucha gente le gusta que le ayuden a conseguir un conjunto completo, y desde el punto de vista del vendedor, es una forma de ofrecer más sin molestar al cliente.

El gerente del establecimiento puede utilizar una tablet en la que se muestran estadísticas de uso de los probadores, y prendas elegidas. De esta forma se puede saber la demanda los clientes en colores, tallas, modelos, etc.

Un proyecto que parece casi listo y que empezaremos a ver en algunas tiendas de moda muy pronto.

La noticia Microsoft dispuesto a hacer de “personal shopper” en el probador fue publicada originalmente en Xataka por Kote Puerto.


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